Bassett & Partners is a Brand Strategy and Design Thinking company based in San Francisco. Our focus is uncovering emotional truths that are used to make better products, advertising and experiences. Learn more or contact us.
A group of Stanford students faced an impossible challenge: design an ultra-low cost, high-performance knee joint that is built for extreme conditions of the developing world. Two years later, their Jaipur Knee has been fit on over 300 amputees across the globe and highlighted in Time Magazine and Fast Company.
We stopped by their Palo Alto office to see how they did it.
More from the Bassett Blog: http://blog.bassett.tv/
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Design FAIL. The bottle’s nozzle tube stops halfway down. How are you supposed to access the rest of the shampoo? You’d think someone would have caught this somewhere along the way, right?