Bassett & Partners is a Brand Strategy and Design Thinking company based in San Francisco. Our focus is uncovering emotional truths that are used to make better products, advertising and experiences. Learn more or contact us.
A group of Stanford students faced an impossible challenge: design an ultra-low cost, high-performance knee joint that is built for extreme conditions of the developing world. Two years later, their Jaipur Knee has been fit on over 300 amputees across the globe and highlighted in Time Magazine and Fast Company.
We stopped by their Palo Alto office to see how they did it.
More from the Bassett Blog: http://blog.bassett.tv/
Click above for a great video of world champion base jumper Guillaume Nery plunging into the ocean’s depths and a great example of media creating an interactive experience. (We’re challenged to hold our breath during the video while being drawn 50ft. below the surface.) How else can media invite engagement?
Smart car takes a unique approach to the auto showroom — the smart experience starts way before you even start talking to the sales rep. Round Rock, TX (north of Austin).
sometimes, its just about getting a little positive affirmation (and coming from a most unlikely place). (Chicago, IL)
From a trip to China: 80 meter tall statue of a Buddha. Impressive! I wonder how they could have built that, centuries ago. Wow.
And then you find out it was built in 1994.
TEDxSF: ‘edges are not only at the perimeter, but also in the cracks’ - so the opportunity to push those boundaries/edges is in more places than you think…
(Source: socialinnozen)
TEDxSF, a quote from the founder of Wired: “technology wants what biology wants;” technology has a bias, our bias…
Energy is really about the 3 E’s: energy, environment, and economy. Energy is impossible to view without the larger context. Oh, and check out NIF!
Great talk today by @scottbelsky of behance @adtech. Many great takeaways, but most important of all: “Don’t let your workflow be overrun with RE-active tasks. Set aside time for PRO-active thinking and creativity.” More to come… bought the book.
Driver’s Side glove box? Brilliant! No more reaching across the car for your sunglasses, gps, etc.
-On our rental Toyota Yaris.