13 September 2011

A group of Stanford students faced an impossible challenge: design an ultra-low cost, high-performance knee joint that is built for extreme conditions of the developing world. Two years later, their Jaipur Knee has been fit on over 300 amputees across the globe and highlighted in Time Magazine and Fast Company

We stopped by their Palo Alto office to see how they did it.

More from the Bassett Blog:  http://blog.bassett.tv/


30 March 2011

Chipotle, winning at experience design. A ‘burrito bulletin’ provided to customers in line, simultaneously entertaining line standard and plugging chipotle products. Bi-winning! (San Francisco, CA)

Chipotle, winning at experience design. A ‘burrito bulletin’ provided to customers in line, simultaneously entertaining line standard and plugging chipotle products. Bi-winning! (San Francisco, CA)


18 March 2011

Interactive Base Jumping

Click above for a great video of world champion base jumper Guillaume Nery plunging into the ocean’s depths and a great example of media creating an interactive experience. (We’re challenged to hold our breath during the video while being drawn 50ft. below the surface.) How else can media invite engagement? 


15 March 2011

Picture 1 - Designated bike spaces on Bart! A useful idea!

Picture 2 - Designated bike space on FIRST CAR of the train, where bikes are prohibited… not so useful. What went wrong in this design process?


8 February 2011

Art Murmur v2 — video installation in public space. My question is: why can’t we have this more than once a month?


2 February 2011

Coffee Perspective. (San Francisco, CA)


6 January 2011

In the age of digital/social/mobile, where you can access a service from nearly anywhere, will more businesses be put on wheels? how else can hybrid businesses (those with both an on-line and off-line component) come to you?

In the age of digital/social/mobile, where you can access a service from nearly anywhere, will more businesses be put on wheels? how else can hybrid businesses (those with both an on-line and off-line component) come to you?


16 December 2010

An inspiring quote from a gallery in the 798 Art District of Beijing…”As long as we make a regular habit of walking, we’ll come across all sorts of strange and wonderful moments in life.”

An inspiring quote from a gallery in the 798 Art District of Beijing…”As long as we make a regular habit of walking, we’ll come across all sorts of strange and wonderful moments in life.”


5 December 2010

Smart car takes a unique approach to the auto showroom — the smart experience starts way before you even start talking to the sales rep. Round Rock, TX (north of Austin).


21 November 2010

TEDxSF: ‘edges are not only at the perimeter, but also in the cracks’ - so the opportunity to push those boundaries/edges is in more places than you think…

TEDxSF: ‘edges are not only at the perimeter, but also in the cracks’ - so the opportunity to push those boundaries/edges is in more places than you think…

(Source: socialinnozen)