The Dodos take the stage at the AdGhetto block party.
Bassett and MindSwarms representin’ at the AdGhetto Block Party
Our new study in collaboration with interTrend, released 6/15/11:
In Japan, post 3/11, the similarities between Twitter and Haiku are uncanny. Twitter quickly became an outlet for emotion: shock, sadness, love, but mainly hope. Beyond the overall increase in Twitter-use, there was a shift in conversation towards these emotive keywords, according to a study just released by interTrend and Bassett & Partners.
Perhaps the new appeal of Twitter stems from this poetic form that is deeply ingrained in the Japanese psyche: Haiku.
For a culture that is traditionally seen to be reserved, this kind of openly emotional outpouring is nothing short of a cultural revolution. After 3/11, Twitter has bridged gaps among generations, social classes and regions within Japan. It has also given Japanese the opportunity to feel more included in the global community, and foreigners a better view into Japanese culture.
We’ll be posting the full written report soon; for an advance copy or to schedule a presentation, send us an email (cara.silver@bassett.tv).
