Bassett Inspiration

Apple, Katalyst and Martin Agency Alums Launch San Francisco Shop

bassett-acasden — Fri, 04 Nov 2011 10:04:06 -0700

Apple, Katalyst and Martin Agency Alums Launch San Francisco Shop

Bassett & MindSwarms get props in the Kellogg Business School book for our awesome office culture!

bassett-acasden — Thu, 03 Nov 2011 16:13:20 -0700

Bassett & MindSwarms get props in the Kellogg Business School book for our awesome office culture!:

The Kellogg Business School at Northwestern University recently published a book entitled “Building Vision” about visionary companies and their best practices. We got some shine in the office culture category for our use of awards and childhood photos to create a fun, creative work atmosphere. Please pass it on!

The Dodos take the stage at the AdGhetto block party.

bpproduction — Fri, 14 Oct 2011 17:24:05 -0700

The Dodos take the stage at the AdGhetto block party.

Bassett and MindSwarms representin’ at the AdGhetto Block...

bpproduction — Fri, 14 Oct 2011 16:40:15 -0700

Bassett and MindSwarms representin’ at the AdGhetto Block Party

A group of Stanford students faced an impossible challenge:...

bpproduction — Tue, 13 Sep 2011 09:54:00 -0700

A group of Stanford students faced an impossible challenge: design an ultra-low cost, high-performance knee joint that is built for extreme conditions of the developing world. Two years later, their Jaipur Knee has been fit on over 300 amputees across the globe and highlighted in Time Magazine and Fast Company.

We stopped by their Palo Alto office to see how they did it.

More from the Bassett Blog: http://blog.bassett.tv/

More big news in the tech sector today (other than Yahoo)

bassett-acasden — Wed, 07 Sep 2011 11:42:19 -0700

More big news in the tech sector today (other than Yahoo)

Here’s some Bassett Inspiration. For those of you that...

bassett-acasden — Thu, 18 Aug 2011 19:35:00 -0700

Here’s some Bassett Inspiration. For those of you that missed this the first time around — the Amon Tobin ISAM experience. Can’t wait for the SF shows in October! http://www.amontobin.com/tour

Signage. (The taped paper reads ‘BROKEN’.)...

socialinnozen — Sat, 30 Jul 2011 08:38:09 -0700

Signage. (The taped paper reads ‘BROKEN’.) Necessary?

(Taken at SFO, waiting for a rerouted flight to Pasco, WA)

Bassett recently completed 4 photographer profiles for...

bpproduction — Wed, 27 Jul 2011 11:25:00 -0700

Bassett recently completed 4 photographer profiles for liveBooks. All the photographers are brilliant artists with subjects ranging from genocide, to 9-11 survivors, fashion, and fine art wedding photography. Visit livebooks.com and click “why livebooks” along the bottom or watch the embedded videos!

Bassett recently completed 4 photographer profiles for...

bpproduction — Wed, 27 Jul 2011 11:24:00 -0700

Bassett recently completed 4 photographer profiles for...

bpproduction — Wed, 27 Jul 2011 11:23:00 -0700

Bassett recently completed 4 photographer profiles for...

bpproduction — Wed, 27 Jul 2011 11:20:00 -0700

That’s not water!

bpproduction — Tue, 26 Jul 2011 12:09:28 -0700

That’s not water!

'Haikumania' according to Stanford's Steven Carter

bassettandpartners — Wed, 06 Jul 2011 11:31:00 -0700

Stanford University scholar Steven Carter cites Haiku’s ultra-accessiblity as its strength and reason for its expansive reach across cultures — and across species. Will Twitter, as the new Haiku, have as explosive a reach?

On a recent trip to the Guggenheim… No matter how many...

bassett-acasden — Wed, 29 Jun 2011 15:35:07 -0700

Guggenheim exterior

Guggenheim interior detail 1

Guggenheim interior detail 2

Guggenheim Lego-land

On a recent trip to the Guggenheim… No matter how many times I’ve been to this museum it never ceases to impress me, amaze me, inspire me.

Oh, and I might just have to buy the lego version for our San Francisco office…

Solar powered “3D Printer” uses only sun and sand.

bpproduction — Wed, 29 Jun 2011 15:03:12 -0700

Solar powered “3D Printer” uses only sun and sand.

Incase Headphones

cassymichel — Tue, 21 Jun 2011 16:03:00 -0700

Incase Headphones:

In April we helped Incase gather consumer feedback on a few design directions for a line of headphones. We are excited to see that they will be unveiling them this fall! Check out the Fast Company article:

http://www.fastcodesign.com/1664110/first-look-incase-expands-into-the-headphone-biz

Our new study in collaboration with interTrend, released...

bassettandpartners — Wed, 15 Jun 2011 15:08:00 -0700

Our new study in collaboration with interTrend, released 6/15/11:

In Japan, post 3/11, the similarities between Twitter and Haiku are uncanny. Twitter quickly became an outlet for emotion: shock, sadness, love, but mainly hope. Beyond the overall increase in Twitter-use, there was a shift in conversation towards these emotive keywords, according to a study just released by interTrend and Bassett & Partners.

Perhaps the new appeal of Twitter stems from this poetic form that is deeply ingrained in the Japanese psyche: Haiku.

For a culture that is traditionally seen to be reserved, this kind of openly emotional outpouring is nothing short of a cultural revolution. After 3/11, Twitter has bridged gaps among generations, social classes and regions within Japan. It has also given Japanese the opportunity to feel more included in the global community, and foreigners a better view into Japanese culture.

We’ll be posting the full written report soon; for an advance copy or to schedule a presentation, send us an email (cara.silver@bassett.tv).

Interesting choice or cargo, and interesting choice of storage...

socialinnozen — Wed, 11 May 2011 09:01:12 -0700

Interesting choice or cargo, and interesting choice of storage if that cargo (San Francisco, CA)

a not-so-subtle commentary on the state on the ever-changing...

bassett-acasden — Mon, 18 Apr 2011 09:19:00 -0700

INSIDE door at a now-closed borders

a not-so-subtle commentary on the state on the ever-changing landscape of the bookselling and publishing industry. (and this was posted INSIDE the door, mind you. And at a now-defunct BORDERS in San Francisco, not a mom-n-pop indie).