Bassett & Partners is a Brand Strategy and Design Thinking company based in San Francisco. Our focus is uncovering emotional truths that are used to make better products, advertising and experiences. Learn more or contact us.
The Kellogg Business School at Northwestern University recently published a book entitled “Building Vision” about visionary companies and their best practices. We got some shine in the office culture category for our use of awards and childhood photos to create a fun, creative work atmosphere. Please pass it on!
The Dodos take the stage at the AdGhetto block party.
Bassett and MindSwarms representin’ at the AdGhetto Block Party
A group of Stanford students faced an impossible challenge: design an ultra-low cost, high-performance knee joint that is built for extreme conditions of the developing world. Two years later, their Jaipur Knee has been fit on over 300 amputees across the globe and highlighted in Time Magazine and Fast Company.
We stopped by their Palo Alto office to see how they did it.
More from the Bassett Blog: http://blog.bassett.tv/
Here’s some Bassett Inspiration. For those of you that missed this the first time around — the Amon Tobin ISAM experience. Can’t wait for the SF shows in October! http://www.amontobin.com/tour
Signage. (The taped paper reads ‘BROKEN’.) Necessary?
(Taken at SFO, waiting for a rerouted flight to Pasco, WA)
Bassett recently completed 4 photographer profiles for liveBooks. All the photographers are brilliant artists with subjects ranging from genocide, to 9-11 survivors, fashion, and fine art wedding photography. Visit livebooks.com and click “why livebooks” along the bottom or watch the embedded videos!
Bassett recently completed 4 photographer profiles for liveBooks. All the photographers are brilliant artists with subjects ranging from genocide, to 9-11 survivors, fashion, and fine art wedding photography. Visit livebooks.com and click “why livebooks” along the bottom or watch the embedded videos!